Living Proof - Full Shampoo

by Living Proof
$ 15.00
$ 12.00

A gentle, yet thoroughly cleansing volumizing shampoo that gently yet thoroughly cleanses while helping to transform fine, flat hair to look, feel and behave like naturally full, thick hair. It effectively cleanses hair, leaving it soft, shiny, and bouncy while setting the foundation for maximum fullness.



Key benefits

  • Gently cleanses and removes residue for thicker, fuller-looking hair
  • Keeps hair cleaner, longer
  • Ideal for fine, flat hair

Amaranth peptides plump strands for a fuller-looking appearance, and our Proprietary Amino Cleansing Complex, a sulfate-free surfactant blend, gently yet effectively cleanses hair while helping to protect strands from styling damage and breakage. Plus, phytantriol preserves hair color.

Clinical Results: 

In a laboratory test of Full Shampoo and Conditioner:

  • Hair showed double the volume compared to untreated hair

In a 200-person consumer-use test:

  • 92% of consumers expected Full Shampoo and Conditioner to continue to improve the feeling of their hair with continued use
  • 88% of consumers agreed their hair has healthy movement after just one use


    To Use

    Apply to wet hair and lather. Rinse thoroughly. Follow with Living Proof’s Full Conditioner (sold separately).

    Pro Tips:
    -If you have fine, color-treated hair and previously used Living Proof’s Restore Shampoo and Conditioner for its reparative benefits, try their Full Shampoo and Conditioner.
    -If you previously thought there wasn’t enough conditioning in Full Shampoo and Conditioner, give it another go—Living Proof has added extra lightweight conditioning agents.

    This product is recyclable through TerraCycle®.



    • Proprietary Amino Cleansing Complex: Sulfate-free surfactant blend that cleanses hair without stripping.
    • Amaranth peptides: Plumps hair fibers for bouncy, fuller-looking hair.
    • Marine algae polysaccharide: Protects hair from environmental damage.
    • Phytantriol: Preserves hair color and reduces the damaging effects from thermal and environmental aggressors.

    Water, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Decyl Glucoside, Lactamide MEA, Octafluoropentyl Methacrylate (PolyfluoroEster), Hydrolyzed Wheat Protein, Hydrolyzed Soy Protein, PEG-6 Caprylic/Capric Glycerides, PEG-150 Pentaerythrityl Tetrastearate, PEG-7 Glyceryl Cocoate, Polyquaternium-47, PEG-200 Hydrogenated Glyceryl Palmate, Citric Acid, Potassium Sorbate, Propanediol, Methylchloroisothiazolinone, Tetrasodium EDTA, Ethylhexylglycerin, Methylisothiazolinone, Fragrance/Parfum, Limonene, Hexyl Cinnamal, Linalool, Citronellol, Butylphenyl Methylpropional, Magnesium Nitrate, Magnesium Chloride.