LIVING PROOF GIVES YOU YOUR BEST HAIR, POWERED BY BRILLIANT SCIENCE.
Living Proof was created with a simple ambition - challenge conventional wisdom to solve the toughest beauty problems. It all began back in 2004 when Dr. Bob Langer, an MIT Institute Professor, teamed up with brilliant scientists and took a look at the beauty industry. They analyzed what was actually in beauty products and discovered that the industry relied on the same off-the-shelf ingredients, silicones, and oils, for years. This inspired Living Proof founders to create new technologies that would offer people "proof in a bottle" rather than "hope in a bottle."