Virtue - Curl Shampoo (For All Curl Types)
Hydrates / Nourishes / Repairs
Virtue® Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pattern. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles. Color-safe, paraben-free, gluten-free, vegan.
Alpha Keratin 60ku®
Alpha Keratin 60ku® is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.
The proprietary Alpha Keratin 60ku® is combined with this nutrient-rich serum to balance and repair the scalp, as well as resurface and smooth each strand for strong, radiant, and healthy hair.
A luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny, and full of life.
Wet hair thoroughly, work a quarter-size amount of shampoo into palms, and emulsify with water, working into a lather before applying. Massage shampoo into hair and scalp to form a rich lather. Rinse and repeat if necessary. For best results, follow with Virtue® Curl Conditioner.
Water-Soluble Jojoba Oil: Provides moisture and hydration to enhance shine, compatibility, and detangling.
Specialty Carob Gum (Ceratonia Siliqua): Forms a sheer film to lock in moisture.
Vegetable-Derived Polymer (from Lond Bean): Facilitates curl formation and definition.
Specialty Rice Protein & Extract with Sunflower Seed Oil: Provide solar protection from the drying and damaging effects of UV rays.
Parabens, sulfates, phthalates, synthetic colors, and dyes. Gluten-Free. Cruelty-Free. Vegan.
Virtue® Curl is also the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.